MV Agusta, the iconic Italian motorcycle manufacturer, has made a bold statement by announcing that all new bikes will come equipped with a comprehensive electronic package as standard, free from any paywalls or additional fees. This move has sparked excitement among riders and industry experts alike, as it challenges the conventional approach to motorcycle electronics. But here's where it gets controversial...
MV Agusta's decision to include a full suite of electronics as standard is a significant departure from the industry norm. Many motorcycle manufacturers offer advanced electronic features as optional extras, often at an additional cost. This can be frustrating for riders who want to unlock the full potential of their bikes but are faced with hidden fees. MV Agusta's approach, however, ensures that riders can enjoy a seamless and feature-rich experience from the moment they purchase their new bike.
The electronic package includes a range of cutting-edge features, such as a six-axis IMU, cornering ABS, up-and-down quickshifter, traction control with eight levels, front lift (wheelie) control, cruise control, and three customizable riding modes. One of the most intriguing aspects is the ability to upload personalized engine maps directly from a smartphone, allowing riders to fine-tune engine response, braking behavior, and power delivery to suit their preferences. This level of customization is a game-changer for enthusiasts who want to truly personalize their riding experience.
But the controversy arises when considering the industry practice of deactivating certain electronic features at the first service, requiring riders to pay an additional fee to reactivate them. MV Agusta's move to include all electronics as standard challenges this practice, ensuring that riders don't face unexpected costs. This transparent pricing philosophy is a refreshing change and aligns with MV Agusta's commitment to delivering a premium experience.
The heart of the electronics package is the 7-inch or 5.5-inch TFT dashboard, which offers seamless connectivity via Wi-Fi and Bluetooth with the brand's mobile app. This integrated system also includes a combined GPS tracking and anti-theft module, making MV Agusta one of the few manufacturers to offer such a comprehensive standard feature. The real-time tracking, geofencing alerts, emergency SMS functionality, trip recording, and remote diagnostics provide riders with peace of mind and a level of connectivity that is rarely seen in standard motorcycle equipment.
Navigation is made easy with the Italian brand's in-house app, providing turn-by-turn instructions displayed on the dash, offline maps, and routing options tailored specifically for two-wheelers. Every ride is automatically logged, allowing riders to review data such as lean angle, throttle position, speed, gear use, and distance traveled. Photos taken during a trip are also geo-tagged and stored within the app, ensuring that riders can relive their adventures.
The MCN (Motorcycle News) commends MV Agusta's decision, stating that most people are becoming more cautious with their spending, and motorcyclists are no exception. The thought of paying extra for features that are already present on the bike can be off-putting. MV Agusta's approach ensures that riders can enjoy a premium experience without the added stress of hidden costs. This move sets a new standard for the industry, and it will be interesting to see how other manufacturers respond and adapt their pricing strategies.
In conclusion, MV Agusta's commitment to including a full suite of electronics as standard is a bold and refreshing move. It challenges the industry norm, ensures transparency in pricing, and delivers a premium experience to riders. While it may spark controversy, MV Agusta's decision is a welcome change and a step towards a more rider-friendly approach to motorcycle electronics.
