In a recent exclusive interview with WWD, Christina Aguilera opened up about her iconic platinum blond hair and the journey to finding the perfect hair care routine. Aguilera, a self-proclaimed blond since her teenage years, has always felt most confident with this signature look, despite the maintenance challenges it presents.
"I definitely love change, but blond is my classic go-to," she shared.
However, the singer revealed that her demanding stage schedule and travel lifestyle have taken a toll on her hair, leading her on a quest for the perfect damage control products. After years of experimentation, Aguilera has found her hair hero in Nexxus' Keraphix Collection, a range designed to repair and restore damaged hair.
"You know when something works right away. The Keraphix collection has a lasting effect, and that's what I love about it," she explained. Aguilera's endorsement of the line is so strong that she has been named its official face and will star in a special-edition commercial titled "Nexxtina."
In the commercial, Aguilera explores the various causes of hair damage, from bleaching to heat styling, and highlights Nexxus' Liquid Crystallizer Reconstructive Leave-in Treatment as a key solution. She raves about the treatment's ability to provide a "good bounce back feel" and a residual effect that lasts throughout the day.
"I wish I had known about these innovations when I first started experimenting with my hair," Aguilera admitted. "We all need help with our busy lives and schedules, and Nexxus has proven to be a classic brand that delivers."
The Nexxus Keraphix line is now available online and at major retailers like Ulta, Target, and CVS, offering a much-needed solution for those seeking to repair and maintain their hair health.
This collaboration between Aguilera and Nexxus not only showcases the singer's commitment to her signature look but also her willingness to share her hair care journey and solutions with her fans. It's a testament to the power of finding the right products to support our self-expression and confidence.
