BYU's impressive preseason publicity positions them for success, but the real test lies in their performance on the field. The Cougars have built a strong foundation in public relations, with key players like LJ Martin, Bruce Mitchell, Faletau Satuala, Cade Uluave, Keanu Tanuvasa, and Bear Bachmeier earning accolades and recognition. This positive buzz has elevated BYU's status in the Big 12 conference and has them being considered a contender. However, as Dave McCann points out, talk is cheap, and it's the performance that truly matters. The Cougars' ability to translate their preseason hype into on-field success will determine their ultimate standing. BYU's schedule, including a high-profile game against Notre Dame, provides an opportunity to showcase their talent and build upon their positive PR. The team's performance will be crucial in maintaining their newfound reputation and securing a spot in the College Football Playoff rankings. As the season unfolds, all eyes will be on BYU to see if they can live up to the hype and prove themselves as a force to be reckoned with in college football.
